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English Reoprt Writing Skills
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Coures: SFS019 |
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Check Writing Skills for Professionals |
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An essential aspect of communication is writing clear, concise, targeted and persuasive text. Achieving the results you want from your e-mails, proposals, recommendation reports, and other business documents depends on your ability to grab your audience's attention and persuade them to act on your ideas.
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In this course, you develop effective writing skills that convey a credible message and project a professional image. Through practical hands-on exercises, you create compelling and powerful business documents and reports.
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Who should attend |
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Professionals at all levels who want to improve their business-writing skills. Proficiency with the English language is assumed. |
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Course Benefits |
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You Will Learn How To
- Write clear and concise documents to accomplish business objectives
- Compose targeted messages using a structured business writing process
- Adapt your writing to your audience's needs
- Fine-tune language to improve persuasiveness and impact
- Enhance e-mail communication by creating clear and specific messages
- Write an effective Executive Summary to communicate key issues in your documents
Extensive exercises provide practice in building solid business writing skills. Exercises include:
- Identifying your audience
- Drafting for clarity and revising for conciseness
- Constructing successful e-mail communication
- Creating a Prioritization Matrix
- Writing an effective Executive Summary
- Producing a report using an end-to-end writing process
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Content
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Why Good Business Writing Matters
- Key benefits for the business
- Increasing your business effectiveness
- Identifying key communication problems
Supporting Business Objectives The benefits to the writer
- Enhancing your professional image
- Improving career choice
The business writing process
- Breaking writing down into a clear process
- Scheduling tasks for completion within a realistic time frame
Planning for Your Audienc
Adapting to audience needs
- Contextualizing your writing
- Identifying and eliminating barriers between you and your readers
Leveraging different communication styles
- Deciphering clues to style preferences
- Responding and relating well to your readers
Structuring Your Documents Identifying the macro structure of business documents
- Handling the business document paradox
- Classifying different types of business documents
Developing the micro structure template
- Recognizing key topics
- Structuring raw material
- Organizing information to highlight gaps
Writing Reports that Address Business Problems Recognizing the business impact
- Defining the criteria for a quality business document
- Identifying the business impact of the problem
- Demonstrating the value of confronting the situation
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Recommending solutions
- Conducting effective research
- Analyzing evidence
- Applying decision-making criteria
- Tying your recommendation to the organization's mission
Highlighting Benefits to Your Readers Facilitating your reader's understanding
- Managing paragraphs using topic sentences
- Incorporating your reader's words
- Avoiding synonyms
Ordering your information
- Writing effective headings
- Structuring sentences to signal benefits
- Reducing inferential load
Writing to Persuade Your Readers Honing your writing to improve persuasiveness
- Tying your writing to the decision-making process
- Making credible claims
- Avoiding oversimplification
- Substantiating your arguments
- Influencing your audience to value your ideas
- Creating an effective Executive Summary
Presenting information
- Improving bulleted lists by showing words in tables
- Highlighting alternatives to aid rapid decision making
- Prioritizing business solutions
- Spotlighting your technical strengths
- Countering opposition
Saying What You Mean in E-mail Writing clearly
- Prioritizing your subject
- Differentiating between active vs. passive voice
- Eliminating pronouns and modifiers
- Optimizing word choice
Writing concisely
- Choosing a style appropriate for audience and context
- Revising to heighten impact
- Drafting and revising
A professional approach to e-mail
- Respecting readers' time, interest and ability to focus
- Extinguishing flame wars
- Increasing your e-mail response rate
- Crafting subject lines that ensure your e-mail won't be ignored
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