Whether you are responsible for producing a company picnic, a sales training program, or a multimillion-dollar new-product launch event, you will find in this training you have long been waiting for.  This course have carefully and ingeniously adapted the proven principles of project management to the art and science of event management, thereby producing a new, fresh, and highly effective system for managing corporate events.

This 2 days interactive workshop that provide participants with the tools to achieve success. The scope of the workshop is customized and presented to maximize your success in putting together a systematic approach into the various phases of event management from initiation, planning, implementation, the event to the closure.  Each phase will be analyzed through the process of selections, monitor, communication and documentation.

Who Should Attend
Anyone who is currently involved directly or indirectly in the event will be benefited to this training.  People in the following categories will find the workshop particularly useful:

1. Event organizers
2. Project managers
3. Event planners
4. Marketing managers
5. Event operation coordinators
6. Finance
7. Purchasing

Topics Covered:

• Introduction to Event Management — the business of event management; the phases, processes, and core values of event management
• Event Administration — managing time, money and human resources; information systems; stakeholder relations
• Event Design — event definition and conditions; concept design; event programming
• Event Marketing — integrated marketing plans; sponsorships; promotions and publicity; internet marketing
• Event Operations — site development; event logistics; communications
• Event Risk Management — loss prevention; legal compliance; health and safety; emergency readiness
• Effective use of event management tools and templates

The Phases illustrate the sequential nature of event management, highlighting the criticality of time in any event project. The phases include initiation, planning, implementation, the event, and closure, and are derived from traditional project management terminology.

Event Planning Tools

The Event Project Plan (by Apollo) provides a template of event tasks that have been pre-defined for your use.  Once the task duration and start time are entered, the project tool will automatically spell out the overall schedule and dependencies for the overall event including the cost and performance tracking.